Viewpoint technology has recently come to light. A lot of manufacturers realize that it is more convenient for a customer to examine goods before buying them. The customer has a freedom of choice, so he/she will probably chose not to visit a simple web site, but prefer someone else's enhanced e-store because he/she can examine and test a product - rather than simply looking at dull and boring photos. One must keep this in mind to survive in today's competitive world of e-commerce. Viewpoint Experience TechnologyTM (VET) Viewpoint Experience TechnologyTM (VET) is a rich media platform that seamlessly integrates photo-realistic 3D, hi-resolution 2D images, Macromedia® FlashTM, audio and other media formats into HTML pages through a single media host; Viewpoint Media PlayerTM. The resulting content can be easily deployed over narrowband connections using Viewpoint's proprietary compression technology, requiring no special server-side software. This unprecedented technology brings the internet to life by transforming a traditional image and text-based delivery mechanism into a dynamic, interactive, and visually compelling user experience that can be used for business applications ranging from advertising and e-commerce to online customer service and training. Viewpoint Media PlayerTM (VMP) Viewpoint Media PlayerTM (VMP) is the client host of the VET rich media platform. Essentially a graphics operating system, VMP includes both an ActiveX control and a Netscape Plug-in that permits its graphics and online services to be accessed through web browsers and across multiple platforms. VET Features By synchronizing and compositing multiple media types and interactions into a single, unified user-experience, VET has proven itself to be the only true rich media platform on the internet. Translucency Glass at a right angle has a light green translucency. A translucent material transmits light, but unlike a transparent material, it also scatters the light so the objects behind the material cannot be seen clearly. Raytrace materials can simulate translucency. A Raytrace material's translucency color component ignores surface normal directions, giving the effect of light scattering.